Simple Shoes marketing - The Hobo's Creed

 

Simple shoes: 

Simple shoes had one of the most succinct summaries of worldview in their marketing. Every pair of shoes had a recycled cardboard tag with a hobo under a tree and the following quote.  

The Hobo's Creed

All us hobos on the lonely planet earth, promise to continue our wandering ways.  In search of truth and beauty.  To take a really long sabbatical from the conventional life. To dwell in small tents by wise old streams.  To honor all our freedoms by giving big thanks for good health, the morning sun, an occasional bath and having no cavities.  To truly believe that less is more, but to own one very large and very warm sleeping bag, a pocket full of dry matches, one sturdy rucksack and two nervous feet that travel and love to be FREE!! While sitting in Mother Nature's sunny lap, we pledge to practice non-judgement, to draw everyday and write in our journals.  To be silent and watch the bugs, count the birds, to ride on clouds and study reality.  Oh, and to eat natural foods, just like mom said. And to always wear Simple shoes.

- Simple Shoes 

Simple shoes (started 1991) left the market in 2011 but Decker Outdoor is planning a 2015 relaunch of the product.  Check out www.simpleshoes.com